US poll puts hospitals’ reputation significantly below supermarkets!

Every year, a Harris Poll in the USA measures public attitudes about 20 different industries, including hospitals. Specifically, the poll asks whether each industry is generally doing a good or a bad job of serving consumers.

In this year’s poll, supermarkets are the clear winners with a score of 84, with online search engines (65), computer hardware companies (64), computer software companies (59), hospitals (53) and Internet service providers (52) next in the ‘top five’ list.

Healthcare Governance Review wonders what hospitals might be able to learn from online search engines and computer hardware and software companies in the USA that might help improve hospitals’ reputation with customers (i.e. patients)?

For further details of the 2008 Harris Poll, click here.

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